How to Get Products to Sell on Amazon

How To Sell On Amazon: Step-By-Step To FBA

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How to Get Products to Sell on Amazon

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How To Sell On Amazon: Step-By-Step To FBA

Have you ever wanted to sell a product to millions of people around the world? You can! And the great news is that Amazon’s Fulfilled-by-Amazon platform will do all the hard work for you.

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What is Amazon FBA?

Today, millions of people all over the world do their shopping online. And one great thing that came out of this whole internet shopping phenomenon is the opportunity given to individual sellers to compete on equal footing against big companies and retailers. Setting up an e-commerce business is not as costly as opening a physical store that requires you to pay for monthly rent, utilities, and so on. You can set up shop in your basement and run your business behind the computer in the comforts of your home.

One of the most popular e-commerce websites and online retailers is Amazon. In fact, according to one study, Amazon is the starting point of 44% of online shoppers, with Google trailing behind at 33%. Moreover, 40% of people who live in the United States buy at least one item every month from the website. No wonder it has become the central hub of online buying and selling.

And if you are specifically thinking of selling your own stuff with your own private label on Amazon, and have them take care of storage and fulfillment to customers, you have come to the right place because this book will teach you everything you need to know about Amazon FBA, which is exactly what you need. Combine your hard work and business acumen with high quality products and Amazon FBA, and you will surely be well on your way to great success. Without further ado, let’s get right into it!

Is Amazon FBA worth it 2022?

Before you get too excited and start sending all your products to Amazon, you should first understand what the Amazon FBA business model is all about. Amazon FBA literally stands for Fulfilled by Amazon and it gives third-party vendors access to Amazon’s facilities and services. Launched in 2016, Amazon FBA is just one of the different business models that Amazon offers to its partner sellers. If you register to this program, you are taking advantage of Amazon’s huge facilities, efficient cataloguing, advanced shipping, and customer service. How cool is that? Amazon gets half of its sales from third party vendors like you, and 66% of the top 10,000 Amazon vendors use FBA.

Benefits and Disadvantages of Amazon FBA

  • Efficient logistics, cheaper shipping rates, and faster
    delivery time.
  • More free time for you.
  • Huge storage space.
  • Amazon’s good reputation.
  • Handles customer service and returns.
  • Increase your sales.
  • Monitoring inventory can be challenging.
  • Co-mingling can be tricky.
  • Amazon controls about half of your business.

How Amazon FBA Business Model Works?

You send all your products, whether used or brand new, to one of Amazon’s fulfillment centers. These are huge warehouses where they store all the products sent by sellers like you. These fulfillment centers are massive, the largest covers an area of 1,264,200 square feet and is located in Texas. The warehouses are run not only by employees but also by robots . As of 2018, they have 75 fulfillment centers across North America. Add to this the additional 25 sortation centers, where items are sorted to be delivered to different locations, and you get an idea how Amazon can handle such a huge undertaking.

When your products reach one of these fulfillment centers, they will then be sorted and catalogued. You do not have to worry about your products getting lost or damaged in these huge warehouses because they are well taken care of by employees and robots, and everything is computerized. And on the off-chance (which means it is an extremely rare occurrence) that one of your products gets damaged while in the fulfillment centers, you can consider it sold because Amazon will pay for the full retail price of the item.

Product Research for Amazon FBA

Given that your product is the heart and soul of your business, it’s very important you research what kind of products will sell well on Amazon. Here are some tips that you need to know when it comes to choosing the right product for your business.

Finding Best Product for Amazon FBA

Product with Good Demand

You have probably learned this in basic economics. For your business to flourish, there should be a good demand for the products you are selling. You have to understand that demand sells. One of the reasons why a product is not selling is because there is no demand for it, meaning people do not want or need it. Another is that you have overestimated its demand, which led you to overprice the product. Or maybe you are simply selling your products to the wrong market. Having a high demand for your products will surely lead to high sales. If you already bought your products and you realized later on that the demand for them is quite low, you can still do something about it by artificially creating a demand.

Not Much Competition

Finding a good product that has a high demand but does not have a lot of competitors is a dilemma that most sellers face. After all, if a product is in demand, a lot of business owners will surely want to sell them. Certain types of products such as clothing and shoes are already highly saturated by a lot of sellers.

Affordable Retail Price

You might think selling high-priced items is the best way to go if you want to earn a high profit, but you are wrong because it is still best to choose products that you can sell at an affordable retail price. For example, if you decide to sell private labeled watches that have Swarovski crystals on them, this will cost you a lot of capital, which means that you have to sell them at an even higher price if you want to earn a profit

Not Fragile

If you are a very patient person and money is not an issue, go ahead and sell products that easily break such as eyeglasses, ceramic mugs, plates, light bulbs, and so on. Selling these products can lead to a lot of returns because they get damaged easily, either during transit or while in storage.

Best Categories for Amazon FBA

Since you are planning to sell on Amazon, you should also know the best-selling categories on the website. This will give you an idea about the kinds of products that you can sell that will give you the highest sales volume and profits.


It all started when Jeff Bezos, the founder of Amazon, started selling books online. This is why books are one of the top selling categories on Amazon. Books are Amazon’s very first product category. We are not talking about digital books here. We are talking about the traditional kind made of paper and ink. You might think, are there still people reading physical books? Aren’t there e-books that they can easily download on their Kindle and iPad? Yes, there are still a lot of readers who prefer paper books over e-books. This is why this is still a huge market. Moreover, books have a large profit margin.

Electronics and Accessories

For Amazon FBA sellers, electronic items might be difficult to sell because people would generally buy electronics from a wellestablished and known brand. What you can do instead is to just find electronic accessories to sell. You can sell a wide variety of accessories for different electronics—phone cases, laptop sleeves, laptop bags, phone pouches, power banks, memory cards, screen
protectors, and so on. You can easily find a manufacturer for these. All you need to do is to find one that offers the best deal. There are a lot of different electronic devices that come out every few mo

Clothing, shoes, and jewelry

These are always in demand anywhere you go. People always buy clothes, shoes, and jewelry. Workout clothes have a separate category because it has its own huge market. However, there is still a lot of people who buy regular clothes, and also shoes and jewelry. Please note that this does not include jewelry made of precious metals such as solid gold and expensive materials such as Swarovski. These are regulated products and might be difficult to sell.

Clothing, shoes, and jewelry have always had a huge market whether it is online or in physical stores. You can also buy them in bulk for dirt-cheap because there are already a lot of manufacturers to choose from. They are also easy to ship because of their small size. You can never go wrong selling them. The only drawback is that because they are a popular category, you will have a lot of competition. This is why you need to add something to your products that will make them stand out from the rest. Maybe you can focus on selling only one type of clothes, such as sleepwear or lingerie. For shoes, maybe you can sell foldable flat shoes that they can easily store in their bags. For jewelry pieces, you can sell vintage-inspired jewelry that are quite popular these days.

Where to find suppliers for Amazon FBA?

These days, everything is made in China, and it is no wonder because there is a lot of manufacturers and suppliers of products in China. Although it is best to go to China and talk to the manufacturers in person, you can also simply contact them online. Here are some Chinese websites that you should check out.

This is probably the most popular website used by Amazon sellers. It is one of the biggest companies that do business with ecommerce sellers. Alibaba is based in China.

Alibaba owns Aliexpress, and the two are not the same. The owner of Alibaba uses Aliexpress to compete against ecommerce giants such as Amazon and eBay. You can buy items per piece from Aliexpress, but not from Alibaba.

Founded in 1998, Made-In-China is also one of the leading B2B ecommerce websites in China. It works the same way as Alibaba, by bridging the gap between Chinese suppliers and international sellers. It makes it easier for people all over the world to contact Chinese manufacturers.

If you live in Los Angeles, California, you can try contacting Kole Imports, a family-owned business in the US. It is one of the biggest general merchandisers and direct importers of different consumer goods.